Our Mission

Our mission for all three of our brands, ChalkTalk SPORTS®, Gone For a Run and LulaLax is to build the best products that support and inspire a healthy active lifestyle as well as giving back to those in need. We believe that no child should be denied the opportunity to play sports and we actively support youth sport programs. There is nothing we are prouder of or take more pride in than our charity partnerships and philanthropic giving back to communities, organizations and various youth programs. Below is just a snapshot of how we've been able to give back over the years through our multitude of donations and charitable initiatives.

ChalkTalkSPORTS Group Gives Back to Our Communities

Running it Forward

With every Virtual Race, Gone For a Run donates a portion of the registration fee to benefit a charitable partner. We believe in the commitment to "Run It Forward", and are proud to say that we are well on our way to reach our next goal of donating $100,000. Learn more below about the charities and organizations that we and our virtual race community runners have helped over the years.

Click here if you're interested in learning more about what current virtual races we have and knowing that you'll be supporting a great cause! Are you an organization that could benefit from partnering with us to run it forward? Contact us today at pr@goneforarun.com

Playing it Forward by Giving Back

ChalkTalk SPORTS® believes in the power of sports to build healthy minds, strong bodies and strong family ties. Our commitment to sharing the gift of sports with our community outreach programs includes supporting various youth sports programs, sponsoring sports events, and donating to the less fortunate.

Over the years, we have been able to donate over 9,000+ pairs of athletic socks, and hundreds of blankets to the homeless, children, and furry friends in need because of your purchases. Are you an organization that could benefit from us playing it forward? Contact us today at pr@chalktalksports.com

Empowering Youth Athletes

At LulaLax, we are proud to show our support for not only great charities and sport organizations, but initiatives that support and foster the growth of girls lacrosse in the United States. We are proud of our support for the US Women's Lacrosse Team and their outreach programs that inspire and support girls lacrosse.

As a company with many lacrosse players, we're thrilled to be able to help these hard-working and dedicated women grow as a team and spread their positive message about the sport.

Because of You!

A big thank you to our customers who make these donations possible. We strive to be a positive influence in our community and world. Through various supportive charities, we can continue to make positive contributions and make a real difference in people's lives.

Charities We've Helped Support:

ChalkTalkSPORTS Group Donates to Achilles International

Achilles International

They Change Lives Everyday. The mission of Achilles International is to empower people with all types of disabilities to participate in mainstream running events in order to promote personal achievement.

Achilles International brings the largest field of athletes with disabilities (AWD) to the TCS NYC Marathon and is the recognized authority in shaping AWD divisions in marathons nationwide.

While their programs focus on running, the truth is, running is simply the tool for accomplishing the main objective; to bring hope, inspiration, and the joys of achievement to all.

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ChalkTalkSPORTS Group Donates to Animal Hope and Wellness Foundation

Animal Hope & Wellness Foundation

The Heart of Rescue. The Animal Hope and Wellness Foundation is a non-profit organization focused solely on rescuing abused and neglected animals. They rescue them, provide full rehabilitation services, and then work to find them their fur-ever families.

What makes AHWF different from other rescues is that the animals they take in are not only shelter animals or strays. They are animals that have been beaten, kicked, shot, run over, used for gang initiations and have been waiting for the day that someone will come to save them.

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ChalkTalkSPORTS Group Donates to Blueprints of Love

Blueprints of Love

Designs rooms of healing. Blueprints of Love designs rooms of healing and creativity of children battling life-threatening conditions.

Each of their projects has the sole purpose of revitalizing a child's spirit and imagination while providing all the essentials for a healing space of their own. Blueprints of Love works closely with each family to create each child's ultimate dream room together.

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ChalkTalkSPORTS Group Donates to Bridgeport Rescue Mission

Bridgeport Rescue Mission

Fighting Poverty, Restoring Hope. The Bridgeport Rescue Mission is dedicated to fighting poverty from the inside out. They provide vital services to men, women, and children dealing with hunger and homelessness, enabling them to return to the community healed and whole.

Since 1993, Bridgeport Rescue Mission has been a beacon of hope in their community for people struggling with poverty, addiction and homelessness. Their services are offered freely to anyone in our community seeking to overcome these life dominating challenges.

Because of volunteers and the support they receive, Bridgeport Rescue Mission is able to offer food, clothing, shelter and recovery to the poor of coastal Fairfield County. Their recovery programs for men and women offer a clear path forward to those who need guidance out of desperate situations, which have resulted from personal choices and circumstances created by others.

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ChalkTalkSPORTS Group Donates to Children's Tumor Foundation

Children's Tumor Foundation

Drive research, expand knowledge. The Children's Tumor Foundation is a non-profit organization dedicated to finding effective treatments for neurofibromatosis (NF).

Children's Tumor Foundation (CTF) mission is to drive research, expand knowledge, and advance care for the NF Community with a vision of ending NF. NF causes tumors to grow on nerves throughout the body and may lead to blindness, deafness, bone abnormalities, disfigurement, learning disabilities, disabling pain, and cancer. NF affects 1 in every 3,000 people.

CTF funds critical research into NF. In addition to benefiting those who live with NF, this research is shedding new light on several forms of cancer, brain tumors, bone abnormalities, and learning disabilities, ultimately benefiting the broader community.

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ChalkTalkSPORTS Group Donates to Connecticut Breast Health Initiative

Connecticut Breast Health Initiative

Hope in Action. The Connecticut Breast Health Initiative, Inc. is a state-wide non-profit organization making a significant impact in the quest to find a cure for breast cancer by providing grants to support education and research in Connecticut.

One in eight women will develop breast cancer in her lifetime. Over 211,000 new breast cancer cases will be diagnosed each year in the United States. Approximately 40,000 women are expected to die from breast cancer each year. Despite this, there are more than two million breast cancer survivors in the US today!

Founded in 2005, it has been their goal to find answers in our lifetime. To date, CT BHI has awarded $3.75 million to fund important breast cancer research and education projects in Connecticut. We strive each year to surpass this milestone with the help of our supporters, sponsors, and fundraising efforts.

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ChalkTalkSPORTS Group Donates to Connecticut Humane Society

Connecticut Humane Society

Home - it's what you do. The Connecticut Humane Society is the leading resource in the state for companion animal welfare, enriching the lives of families and communities through adoption services, medical care, education and prevention of cruelty.

They manage and allocate all their resources to remain steadfast to the mission; to achieve the greatest good, and to ensure the future of their organization. The actions and decisions of CHS are based on providing the best medical and shelter care, and services to the most animals. They respect the life of each individual animal, while focusing on the welfare of staff, community, and the animal population as a whole.

AHS enriches the Connecticut community they serve by placing safe, healthy companion animals in responsible, loving homes. Thanks to the community, the Connecticut Humane Society is able to help over 6,000 pets in need every year!

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ChalkTalkSPORTS Group Donates to Cystic Fibrosis Foundation

Cystic Fibrosis Foundation

We will not rest. The mission of the Cystic Fibrosis Foundation is to cure cystic fibrosis and to provide all people with the disease the opportunity to lead full, productive lives but funding research and drug development.

The mission of the Cystic Fibrosis Foundation is fueled by a dedicated group of scientist, caregivers, donors, volunteers, and people with CF and their families who are united by a common goal: to find a cure for this devatating disease and help those with CF live longer, healther lives.

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ChalkTalkSPORTS Group Donates to Dress for Success - Fairfield County

Dress for Success - Fairfield County

Inspire to create change. An affiliate of Dress for Success® Worldwide in New York City since 1998, the organization has served over 5,000 women in Fairfield County through its Simply Suited program and career development programs.

The mission of Dress for Success is to empower women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life.

Their purpose is to offer long-lasting solutions that enable women to break the cycle of poverty. Dress for Success is part of a global movement for change, empowering women to obtain safer and better futures.

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ChalkTalkSPORTS Group Donates to Fiona Oakes Foundation

Fiona Oakes Foundation

Outreach in Action. Fiona Oakes is a 4X world record marathon runner from the UK. She operated Tower Hill Stables Animal Sanctuary caring for more than 400 rescued animals, both domestic and ex-farm.

Vegan all her adult life, Fiona is passionate about animals and works incredibly hard to care for all the rescues in her care on her own with her partner Martin’s help at the weekends. Whilst the Sanctuary deals with the symptoms of abuse and exploitation, Fiona has created The Fiona Oakes Foundation to strike at the root cause of what she believes is the biggest single issue facing the world in which we live – sustainability.

The Fiona Oakes Foundation has been created as a conduit to raise funds from those keen to help Fiona promote her cruelty free lifestyle and to ensure that funds are segregated from those raised to help the rescues at the Sanctuary. Fiona is unique in that she really does walk the walk as well as talk the talk. She is working at both ends of the scale through treating the symptoms via the Sanctuary and striking at the cause through the Foundation.

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ChalkTalkSPORTS Group Donates to Friends of Jaclyn Foundation

Friends of Jaclyn Foundation

Live, play and affect the moment. The Friends of Jaclyn Foundation’s mission is to improve the quality of life for children battling pediatric brain tumors and other childhood cancers and to raise awareness through their Adopt-A-Child, Safe on the Sidelines and Guardian Angel Programs.

The Friends of Jaclyn Foundation was started when Jaclyn Murphy was diagnosed with a medulloblastoma, a malignant brain tumor. Her wish was to help every sick child find a team to show them love, support and friendship. They do this by pairing an afflicted child and their siblings with local high school and college sports teams, campus clubs, and arts programs in their community.

Jaclyn shared her dream of helping all of the sick children in the hospital with her family. In 2005, the Murphy Family created the Friends of Jaclyn Foundation to improve the quality of life for children battling pediatric brain tumors, allowing them to: Live in the Moment…Play in the Moment. Today, Friends of Jaclyn has helped over 760 families with brain tumors and other childhood cancers.

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ChalkTalkSPORTS Group Donates to Girls on the Run

Girls on the Run

Learn. Dream. Live. Run. Established in 1996 in Charlotte, North Carolina with the help of thirteen brave girls. Girls on the run envisions a world where every girl knows and activates her limitless potential and is free to boldly pursue her dreams.

They inspire girls to be joyful, healthy and confident using a fun, experience-based curriculum which creatively integrates running.

The true success of the program, however, is not told in the numbers, but rather in the words of the girls who participate. "Girls on the Run made me realize that I am the boss of my brain." "I know that whatever I set my mind to do, I can do." "At Girls on the Run I learned how to be comfortable in my own skin!" That is success!

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ChalkTalkSPORTS Group Donates to Give Kids The World Village

Give Kids The World Village

Where happiness inspires hope. Give Kids The World Village is an 84-acre, nonprofit resort in Central Florida that provides week-long, cost-free vacations to children with critical illnesses and their families.

Each year 27,000 children in the United States are diagnosed with a critical illness. Half of all children eligible for a wish through a partnering wish-granting organization choose to visit Central Florida and its collection of theme parks and other attractions.

Their goal, quite simply, is to provide everything the deserving families need to make their trip the vacation of a lifetime. Since 1986, more than 165,000 children and families have had their dreams fulfilled in a whimsical Village unlike any other place on earth.

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ChalkTalkSPORTS Group Donates to Harlem RBI

Harlem RBI (DREAM)

Home of Dreamers. DREAM's mission is to provide inner-city youth with opportunities to Play, Learn, and Grow. They use the power of teams to coach, teach, and inspire youth to recognize their potential and realize their dreams.

In 1991, DREAM, then Harlem RBI, was founded when a group of volunteers transformed an abandoned, garbage-strewn lot into two baseball diamonds for the youth in East Harlem. Over time, they began to address the greater needs of the community, like low literacy and high school graduation rates, through summer and after-school enrichment. It soon became clear that out-of-school time was simply not enough. In order to have a lasting, long-term impact on kids and the community, we needed more time with our students, especially during the school day. So in 2008, they opened up DREAM Charter School to more deeply serve the community of East Harlem.

Since then, DREAM has grown to annually serve more than 2,500 boys and girls in East Harlem, the South Bronx, and Newark with a unique program model that uses team-based methods to provide a comprehensive, enriching experience for young people. They look forward to expanding our proven program model to new cities in the country while continuing to innovate and improve to maximize the impact in all the communities they serve.

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ChalkTalkSPORTS Group Donates to HMEA's Autism Resource Central

HMEA's Autism Resource Central

Teach, support and empower. HMEA's Autism Resource Central is a non-profit working to improve the lives of individuals with Autism Spectrum Disorder and their families in central Massachusetts.

The HMEA’s Autism Resource Central organizes programs such as parents and sibling workshops, family fun activities, social dances for the teens and young adults, related literature, as well as providing resources for advocacy. The true value in the Autism Resource Central is that it establishes a safe community full of support for all stages of life for autistic individuals and loving family members, regardless of the challenges being faced someone is always there to help.

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ChalkTalkSPORTS Group Donates to The Hole In The Wall Gang Camp

The Hole In The Wall Gang Camp

A different kind of healing. The Hole in the Wall Gang Camp was founded in 1988 by Paul Newman with one simple thought in mind: that every child, no matter their illness, could experience the transformational spirit and friendships that go hand-in-hand with camp.

Their goal is to ensure that every child with a serious medical condition has the chance to experience the world of possibilities that camp has to offer. The Hole in the Wall Gang Camp community provides a unique healing experience to kids in need and their families, including those who may not be able to come to Camp.

The Hole in the Wall Gang Camp is dedicated to providing "a different kind of healing" to seriously ill children and their families throughout the Northeast, free of charge. It’s a community that celebrates the fun, friendship and spirit of childhood, where every kid can "raise a little hell."

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ChalkTalkSPORTS Group Donates to Intrepid Fallen Heroes Fund

Intrepid Fallen Heroes Fund

Fighting the War Within. The Intrepid Fallen Heroes Fund serves United States military personnel experiencing the Invisible Wounds of War: Traumatic Brain Injuries (TBI) and Post-Traumatic Stress (PTS). These injuries have severely impacted the lives of hundreds of thousands of men and women who have served selflessly in defense of our nation.

From 2000 to 2005, IFHF provided close to $20 million to families of United States and British military personnel lost in performance of their duty, most in service in Iraq and Afghanistan.

When our Servicemen and women return from the battlefield, they help them fight the war within, by building "world class", advanced treatment centers providing the best TBI and PTS care, enabling them to continue to serve on Active Duty and enjoy a productive life.

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ChalkTalkSPORTS Group Donates to Kidd's Kid Foundation

Kidd's Kid Foundation

Keep Lookin' Up. Kidd Kraddick founded Kidd's Kids in 1991 with a dream to make a difference in the lives of children and their families who were dealing with life altering conditions.

Initially, the program began as a bus ride to Sea World in San Antonio, Texas. Thanks to the volunteer efforts from their partners, donors, and medical professionals, along with the Kidd Kraddick Morning Show listeners’ willingness to embrace their mission, Kidd’s Kids has grown at an exponential rate.

In its 26th year, the foundation has sent over 1000 kids and their families on a trip of a lifetime to Walt Disney World in Orlando, Florida. Kidd's Kids goal is to continue to grow that number each year.

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ChalkTalkSPORTS Group Donates to New Pond Farm Education Center

New Pond Farm Education Center

Plant seeds for a lifetime of active engagement. New Pond Farm education center opened it's doors in 1985. Since then, it has evolved into a comprehensive environmental teaching facility with a model working farm and offers a wide range of school programs as well as classes for children, teens, adults, and entire families.

Community is at the heart of everything they do. Their friendly and knowledgeable staff welcomes members and visitors, introducing them to the many wonders and offerings of New Pond Farm. They also collaborate with local schools, neighboring organizations and businesses. They honor the heritage by sharing the long history of the area’s inhabitants, including the Eastern Woodland Indians and the colonial settlers.

The best part, they are all about education! One of the most successful facets of the educational outreach is their work with area schools. Over 5,000 children venture to the Education Center each year for hands-on field trips that bring their classroom studies to life. The programs connect them to the natural world and promote scientific inquiry. Their seasonal calendars are filled with inspirational activities for children, adults, teens, and families throughout the year. New Pond Farm’s programs focus on five areas: the environment, agriculture, local history, astronomy and the arts.

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ChalkTalkSPORTS Group Donates to One Fund Boston

One Fund Boston

One Fund. Many Stories. One Fund Boston was formed by Governor Deval Patrick and Mayor Thomas M. Menino on April 16th, 2013 with the purpose of helping those most affected by the tragic Boston Marathon bombings.

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ChalkTalkSPORTS Group Donates to Run Bella Run To The Rescue

Run Bella Run To The Rescue

Run With Me. Runner Elizabeth Morgan adopted her dog Bella from her local Humane Society and the two haven't stopped running since. In two years, Bella and Elizabeth have completed several 5Ks together, 7 Half Marathons and 1 full marathon.

A runner for 15 years, Elizabeth felt a slip in her running routine and needed to refocus. She had heard about the benefits of running with a dog, so she did her research and found out that black labs made great running partners. Immediately, she went to her local Humane Society and it was love at first sight with black lab, Bella. The shelter told her that they had a hard time finding a home for Bella because she was an extremely high-energy dog. For Elizabeth, that was a challenge she was willing to take on.

Through the RUN BELLA RUN campaign, Elizabeth strives to raise awareness for animal shelters, rescue dogs, and the security that running with a dog provides.

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ChalkTalkSPORTS Group Donates to Star Inc.

Star Inc.

Lighting the Way. STAR is a non-profit organization serving individuals of all ages who have developmental disabilities, as well as providing support services to their families.

STAR was established in 1952 by parents who believed that children with developmental disabilities were entitled to the same basic opportunities in their home community as other children and as an alternative to institutionalization. Today the organization has grown to include a full array of services for over 500 individuals with disabilities and their families, from birth to their senior years. Services are provided in Norwalk, New Canaan, Wilton, Weston, Westport and Darien.

STAR creates opportunities for individuals so they'll live full lives with independence, freedom of choice and personal growth by providing support, services and advocacy. They inform and encourage the community to recognize and appreciate the value of all individuals. Their goal is the inclusion of all individuals with disabilities in their community.

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ChalkTalkSPORTS Group Donates to St. Jude Children's Research Hospital

St. Jude Children's Research Hospital

Finding Cures. Saving Children. The mission of St. Jude Children's Research Hospital is to advance cures and means of prevention for pediatric catastrophic diseases through research and treatment. Consistent with the vision of their founder, Danny Thomas, no child is denied treatment based on race, religion or a family's ability to pay.

Families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20% to more than 80% since it opened more than 50 years ago.

St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children.

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ChalkTalkSPORTS Group Donates to Wear Blue: Run To Remember

Wear Blue: Run To Remember

Building a Community of Honor. wear blue: run to remember is a national nonprofit running community that honors the service and sacrifice of the American military. Wear blue: run to remember creates a support network for military members and their families and bridges the gap between military and civilian communities and it creates a living memorial for our country’s fallen military members.

wear blue: run to remember was founded following the redeployment of 5-2 Stryker Brigade Combat Team, a unit that, while deployed to Afghanistan in support of Operation Enduring Freedom, sustained a significant amount of combat losses and casualties. During that deployment, a small group of 5-2 wives and battalion support staff met weekly to run, seeking to create a support network for one another during this challenging and heartbreaking time.

Wear blue athletes meet weekly to honor the fallen and train for endurance events. At the start of their runs, they name of each military member killed on that weekend over the last thirteen years of war is called out in a Circle of Remembrance. Then, wear blue runners call out the names of those for whom they personally run – their husbands, wives, parents, siblings, battle buddies, neighbors and/or friends. At official wear blue events, American flags are lined along the race course to honor the fallen, a tribute called the wear blue Mile; each flag is hand-held making it a true living memorial. Placed in front of these flags are large posters with photographs of the Fallen. The wear blue Mile humanizes the ultimate sacrifice made by these American heroes.

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The Giving Continues to Grow